Outbound sales for a science-backed supplements brand
The client is a premier health and wellness company known for developing science-backed supplements across a diverse portfolio of trusted brands. With a rapidly growing customer base and product line, the client turned to CUORE to help drive outbound sales and strengthen customer relationships.
The challenge
The client needed a high-performance outbound sales partner to:
- Boost conversions from warm and cold lead campaigns
- Drive sales of flagship products
- Deliver consultative sales while ensuring regulatory compliance
- Provide scalability during seasonal promotions and product launches
CUORE's sales solution
CUORE delivered a customized outbound sales program that aligned with the client's growth goals:
- Trained agents on brand voice, product benefits, and objection handling
- Refined scripting to build value and increase urgency
- Integrated real-time reporting to monitor key performance indicators
- Implemented lead segmentation and feedback loops for optimization
Results in Q1 2025
- 143,000+Outbound dials
- 1,900+Orders closed
- 12.9%Conversion rate on contacts
These results represent a significant increase in order velocity. CUORE is on pace to outperform the previous year's sales by a wide margin, with improved conversion rates and greater revenue capture across all campaigns.
Year-over-year impact
In the previous year, CUORE generated 6,600 orders for the client. This effort recovered more than $500,000 in lost revenue by converting previously inactive or under-serviced leads into active customers.
Looking ahead
CUORE continues to partner with the client to:
- Expand outreach across additional product lines
- Launch reactivation campaigns targeting aging leads
- Test new scripting variations for premium offerings, including dynamic scripting based on lead type, source, and customer responses to optimize conversion potential